Can Arctic Cat Build Enough?

First of all, Arctic Cat is building 2026 snowmobile models and has already completed an early-order program. The goal is to fulfill all the early orders, then the stocking orders, and finally build enough units to satisfy a substantial number of returning and new dealers.

Will Arctic Cat be able to produce this many sleds and get them into showrooms this fall? The answer is yes…with a caveat. This plan’s success will be determined by Arctic Cat’s suppliers and vendors. Vendors are very happy that Cat is back, but because of supply chain logistics, the goal for 2026 might be a bit lofty.

For instance, traditionally snowmobile OEMs nail down the number of engines needed for the next model year to give engine suppliers almost a year to produce the ordered engines. This year the timeline is tight. However, the domestic engines Arctic Cat builds may not be as much of a challenge.

Here’s what we believe is happening and will continue over the next year. Obviously Arctic Cat will be building Arctic Cat snowmobile still powered by Yamaha engines and Cat’s proprietary domestic engines. We think it’s safe to say that alongside its 2-stroke-powered models, Arctic Cat will continue to offer Thundercats powered by Yamaha’s 998 Genesis turbocharged triple. Also look for at least one model – but maybe more – powered by Yamaha’s 1049cc naturally aspirated 4-stroke triple. To be clear – Cat is not building sleds for Yamaha.

Strong Leadership

One thing that cannot be underestimated is the skill, talent and raw determination of Brad Darling – now CEO and President of both Arctic Cat and Argo. By the sheer power of will and intensely focused direction, Darling has done what many said was impossible and if Darling says there will be enough 2026 sleds to cover orders, we would be hard pressed to question his word.

There are others at the Thief River Falls production facility who are not only incredibly talented but are just as deeply dedicated to seeing Arctic Cat’s successful return. These players bleed green.

Rationalizing Products and Brands

In offroad, look for Argo to do what it has been doing for 50 years – continuing to be the world leader in amphibious Xtreme Terrain Vehicles (XTVs), which include Argo’s 6- and 8-wheel XTVs and the amazing Sasquatch amphibious vehicle. A growing line-up of Arctic Cat ATVs and side-x-side vehicles will be offered immediately.

A looming question revolves around the relationship with Bass Pro Shops and what that will look like moving forward. Bass Pro Shops carries Tracker offroad vehicles in many of its consumer stores across North America and Tracker ATVs and side-x-sides are manufactured by Arctic Cat.

The actual number of Tracker units sold by Bass Pro Shops is not public knowledge at this time. Suffice it to say Arctic Cat will be or may already be in deep discussions with Bass Pro Shops.

Furthermore, with an increasing number of Argo dealers also becoming Arctic Cat dealers and an increasing number of Arctic Cat dealers also becoming Argo dealers, we think it is unlikely there will continue to be Argo-branded ATVs and side-x-sides in the future as it would needlessly create brand confusion.

Cat Is Back

As you can imagine, things are moving fast at Arctic Cat these days and credit goes to the top-level leadership and acquisition team led by Brad Darling that has revived one of the powersports industry’s most iconic brands. We look forward to reporting on new products, a growing dealer network, Arctic Cat’s future racing plans, and more.

Stay tuned!

I have known José for more than 20 years and have had the privilege of getting to know this genuinely amazing leader. A little more than a year ago I discussed with José what so many successful CEO’s often do: They cash in and move to Florida. Fortunately, this was not José’s plan. Even though he doesn’t look like it, he is on the north side of traditional retirement age. He is intent for BRP to have new, strong leadership and I’m pretty sure he’ll keep his eye on whoever that may be for as long as needed.

Every snowmobiler owes Boisjoli a debt of gratitude. It was his willingness to risk it all back in 2002 when the first rider-forward Ski-Doo REV was born. As history now records, the REV changed how the modern snowmobile would be built and how it would be ridden. The REV’s amazing rider forward ergonomics propelled Ski-Doo to the top of the market – a position the brand has held since the REV’s intro. Today, Ski-Doo has more than a 50-percent share of the snowmobile industry.

Boisjoli has also left his mark on the Personal Watercraft business taking Sea Doo well beyond  50-percent market share under his leadership. Sea Doo is now the largest selling boat brand in the world. Ten years ago Boisjoli’s gutsy introduction of the Sea Doo Spark, boasting a US MSRP under $5000, sent the entire industry reeling, and reinvigorated the PWC market.

During José’s tenure the Can-Am ATV and SxS brand became an everyday part of BRP’s off-road business. Can-Am is now a leading ATV and SxS OEM with a penchant for one-up-man-ship in innovation, outperforming power and quality manufacturing. 

Boisjoli has spearheaded so many amazing accomplishments it’s not hard to believe he will be indelibly etched in the history of the powersports industry. One thing I will truly miss when José walks away from what has been an incredible career, is his quiet and humble demeanor. I have had the privilege of getting to know José during my 37-year-long career. It’s been my experience José Boisjoli has never let his ego get out of control. Suffice it to say he commands the respect of everyone who works for him and, moreover, everyonewho knows him. 

In the meantime, the search for José Boisjolis’ replacement has gone out. Whoever is in charge of that project we sincerely wish them the best of luck. Brilliance is never easy to replace!

Snowmobiling relies on a self-funded, interconnected network of trails crisscrossing the North American snowbelt, which costs millions and millions of dollars to open and maintain every winter and provide billions of dollars of economic impact in thousands of places across North America. The contributions made to the industry branded snowmobile dealers and their OEMs cannot be understated. Simply put – we need Arctic Cat and its dealer network to be fully involved.

The good news is this; Arctic Cat was purchased by an investment group led by CEO and President of ODG Argo, Brad Darling. The writing was on the wall last fall when Textron, owner of Arctic Cat up until this past Tuesday, announced a pause in production of Arctic Cat products. There’s no way that was going to work. This time in history was absolutely pivotal for Arctic Cat. Thankfully, the team of visionaries Brad Darling put together had both the savvy and the finances to make this deal happen and bring the iconic Arctic Cat brand back to life.

I want to make something crystal clear here. Brad Darling is a man of integrity whose word is his bond. He bleeds green and has done so since his early teenage years. I can tell you with 100% boiler plate assurance Darling’s leadership of this week’s acquisition was driven by his passion for Arctic Cat.

Unfortunately, a somewhat unexplainable deal made about four years ago saw Textron cancel an enormous number of lifelong, exceptional Arctic Cat snowmobile, ATV and side-x-side dealers. We expect some of them to come back on board and that Arctic Cat will mobilize its sales force and likely leverage Argo’s sales team to get its dealer network shored up and ready for the next sales season.

Consider what this means for a jillion Arctic Cat owners who have tens of thousands invested in their Arctic Cats. Owners need not fear they will be able to get parts and service for their beloved sleds. Snowmobile clubs will welcome back Arctic Cat dealers with open arms as these volunteers depend on dealers to help with fundraisers and equipment to support local trail systems.

No doubt a legion of greenies wants to hear what the future of the CATALYST platform will look like in the short and long term. We got an overview of the 2026 snowmobile model line-up this week complete with some innovative updates to current models alongside a few new models that will get Cat enthusiasts fired up and excited for the snow to start flying.

We also expect to see the development of a domestic-built 650-class 2-stroke and an updated rear suspension alongside continued refinements to the CATALYST platform using the new 858 2-stroke.

We also anticipate hearing from Roger Skime, the man behind Arctic Cat snowmobiles going back to the late 50’s and 60’s and who was, for years, its Vice President of Engineering. Roger is a genuine icon and an unwavering proponent of Arctic Cat. He’s a straight shooter and one of the most important people in the snowmobile business because he’s done it all, seen it all and knows the sport of snowmobiling and specifically Arctic Cat snowmobiles better than anyone I know.

Over the next days and weeks, we anticipate much more information becoming available and we’ll continue to get you the straight goods on everything going forward. Stay tuned!

Newly appointed CEO and President of Arctic Cat, Brad Darling is eager to start moving the brand forward, stating, “The pursuit of the checkered flag is in Arctic Cat’s DNA. It’s what we were built on. Like anyone who has ever grabbed the throttle – it’s a relentless drive that pushes us forward and sparks our passion. Today is the start of a new chapter, one where Arctic Cat returns to the race, but with a powerful understanding: this race is never-ending, and our intent is to lead.”

Since taking ownership of Arctic Cat in 2017, Textron Specialized Vehicles invested a great deal of time and resources to keep the brand and its technology at the forefront. This dedication was most recently proven with the release of the all-new Arctic Cat 858 C-TEC2 engine and CATALYST snowmobile chassis.

“We seek to continue Arctic Cat’s investment in its brand, products, people and dealers, extending its positive momentum. As a permanent fixture of Thief River Falls, MN for over 63 years, this iconic brand has benefitted from the passion of not only the employees but also
the entire community. We are now able to wipe away any uncertainty and are looking ahead with great excitement.”, continued Mr. Darling.

After a 17-year tenure at Arctic Cat, Mr. Darling assumed the role of CEO and President of ARGO in 2016, where he remains today. Founded in 1967, ARGO is the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs). Their unmistakable 6- and 8-wheeled amphibious vehicles are well known for their ability to “Go Anywhere.” Mr. Darling will continue to lead both companies into the future while leaning on potential synergies shared within the offroad segment.

While each brand will be owned and operated separately, the brand alignment of ARGO alongside Arctic Cat is a perfect match as Arctic Cat’s line of machines bring the passion on and off the trail, while the ARGO adventure starts where the trail ends.

Whether you’re on-trail, off-trail, reaching new elevations or pushing limits on the track, Arctic Cat will be here, ready to support every checkered flag in your future. Arctic Cat is here to Share Our Passion with you for generations to come!

arcticcat.com

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