Snowmobiling relies on a self-funded, interconnected network of trails crisscrossing the North American snowbelt, which costs millions and millions of dollars to open and maintain every winter and provide billions of dollars of economic impact in thousands of places across North America. The contributions made to the industry branded snowmobile dealers and their OEMs cannot be understated. Simply put – we need Arctic Cat and its dealer network to be fully involved.

The good news is this; Arctic Cat was purchased by an investment group led by CEO and President of ODG Argo, Brad Darling. The writing was on the wall last fall when Textron, owner of Arctic Cat up until this past Tuesday, announced a pause in production of Arctic Cat products. There’s no way that was going to work. This time in history was absolutely pivotal for Arctic Cat. Thankfully, the team of visionaries Brad Darling put together had both the savvy and the finances to make this deal happen and bring the iconic Arctic Cat brand back to life.

I want to make something crystal clear here. Brad Darling is a man of integrity whose word is his bond. He bleeds green and has done so since his early teenage years. I can tell you with 100% boiler plate assurance Darling’s leadership of this week’s acquisition was driven by his passion for Arctic Cat.

Unfortunately, a somewhat unexplainable deal made about four years ago saw Textron cancel an enormous number of lifelong, exceptional Arctic Cat snowmobile, ATV and side-x-side dealers. We expect some of them to come back on board and that Arctic Cat will mobilize its sales force and likely leverage Argo’s sales team to get its dealer network shored up and ready for the next sales season.

Consider what this means for a jillion Arctic Cat owners who have tens of thousands invested in their Arctic Cats. Owners need not fear they will be able to get parts and service for their beloved sleds. Snowmobile clubs will welcome back Arctic Cat dealers with open arms as these volunteers depend on dealers to help with fundraisers and equipment to support local trail systems.

No doubt a legion of greenies wants to hear what the future of the CATALYST platform will look like in the short and long term. We got an overview of the 2026 snowmobile model line-up this week complete with some innovative updates to current models alongside a few new models that will get Cat enthusiasts fired up and excited for the snow to start flying.

We also expect to see the development of a domestic-built 650-class 2-stroke and an updated rear suspension alongside continued refinements to the CATALYST platform using the new 858 2-stroke.

We also anticipate hearing from Roger Skime, the man behind Arctic Cat snowmobiles going back to the late 50’s and 60’s and who was, for years, its Vice President of Engineering. Roger is a genuine icon and an unwavering proponent of Arctic Cat. He’s a straight shooter and one of the most important people in the snowmobile business because he’s done it all, seen it all and knows the sport of snowmobiling and specifically Arctic Cat snowmobiles better than anyone I know.

Over the next days and weeks, we anticipate much more information becoming available and we’ll continue to get you the straight goods on everything going forward. Stay tuned!

Newly appointed CEO and President of Arctic Cat, Brad Darling is eager to start moving the brand forward, stating, “The pursuit of the checkered flag is in Arctic Cat’s DNA. It’s what we were built on. Like anyone who has ever grabbed the throttle – it’s a relentless drive that pushes us forward and sparks our passion. Today is the start of a new chapter, one where Arctic Cat returns to the race, but with a powerful understanding: this race is never-ending, and our intent is to lead.”

Since taking ownership of Arctic Cat in 2017, Textron Specialized Vehicles invested a great deal of time and resources to keep the brand and its technology at the forefront. This dedication was most recently proven with the release of the all-new Arctic Cat 858 C-TEC2 engine and CATALYST snowmobile chassis.

“We seek to continue Arctic Cat’s investment in its brand, products, people and dealers, extending its positive momentum. As a permanent fixture of Thief River Falls, MN for over 63 years, this iconic brand has benefitted from the passion of not only the employees but also
the entire community. We are now able to wipe away any uncertainty and are looking ahead with great excitement.”, continued Mr. Darling.

After a 17-year tenure at Arctic Cat, Mr. Darling assumed the role of CEO and President of ARGO in 2016, where he remains today. Founded in 1967, ARGO is the worldwide leader for amphibious Xtreme Terrain Vehicles (XTVs). Their unmistakable 6- and 8-wheeled amphibious vehicles are well known for their ability to “Go Anywhere.” Mr. Darling will continue to lead both companies into the future while leaning on potential synergies shared within the offroad segment.

While each brand will be owned and operated separately, the brand alignment of ARGO alongside Arctic Cat is a perfect match as Arctic Cat’s line of machines bring the passion on and off the trail, while the ARGO adventure starts where the trail ends.

Whether you’re on-trail, off-trail, reaching new elevations or pushing limits on the track, Arctic Cat will be here, ready to support every checkered flag in your future. Arctic Cat is here to Share Our Passion with you for generations to come!

arcticcat.com

In our last writing we announced ARGO, makers of legendary 4, 6 and 8 wheeled Extreme Terrain Vehicles, ATVs and SXS, was definitely in play to ultimately acquire Arctic Cat. We haven’t said more than that reality – until today.

If you read our last release you heard ARGO’s CEO Brad Darling, the pre-Textron Vice President of Arctic Cat, was strongly rumored to be leading a purchase of Arctic Cat. Darling’s roots run deep in the snowmobile industry and he is well respected by everyone at Arctic Cat. We expect if Darling stick-handles a deal with Textron his team will have the best interests of the brand, the loyal legion of Arctic Cat owners and an anxious and proud dealer network.

So why are we reporting on this rumored acquisition of Arctic Cat by ARGO? Today, March 5th, Darling is in Thief River Falls, Minnesota with an important group of business leaders who appeared to be inspecting the TRF production facility.

To be completely clear, what we’ve reported here is true and accurate. However, it does not mean there will be a sale of Arctic Cat. We will go out on a limb and say this move today is extremely encouraging and appears to point to a deal that’s well on its way. Our contacts say this inspection of the TRF facilities by the team Darling is leading is a strong indication a deal could be as little as 60 days away.

Obviously, time is of the essence to finalize a deal and still offer a MY2026 new model lineup. From what we understand at this writing it is entirely possible this can happen, pending a successful sale.

This story is moving fast – real fast – and we will bring any new info to our valued readers and viewers as expeditiously as possible.

Luke and Mark kick off the episode celebrating the 70th anniversary of Polaris by highlighting some of the most iconic snowmobiles that have contributed to the company’s highly respected heritage.

Then Motorhead Mark spools up Yamaha’s powerful 998cc Genesis Turbo 4-stoke and attacks the trail with the versatile 146-inch Sidewinder X-TX LE.

AJ gets some help from MBRP’s very own Josh Barkey shaving weight and increasing the horsepower from our Arctic Cat ZR 600 CATALYST with the addition of MBRP’s latest exhaust offering.

Then AJ’s back on the trail and pushing the limits with Lynx’s RAVE RE 850, which is now faster than ever!