The Latest on Arctic Cat

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We’ve been reporting on the incredible and historic re-invention of Arctic Cat since last fall and have made every effort to ensure we deliver truthful, accurate and relevant information every step of the way as it has become available. Here’s the latest instalment of everything we know…

Can Arctic Cat Build Enough?

First of all, Arctic Cat is building 2026 snowmobile models and has already completed an early-order program. The goal is to fulfill all the early orders, then the stocking orders, and finally build enough units to satisfy a substantial number of returning and new dealers.

Will Arctic Cat be able to produce this many sleds and get them into showrooms this fall? The answer is yes…with a caveat. This plan’s success will be determined by Arctic Cat’s suppliers and vendors. Vendors are very happy that Cat is back, but because of supply chain logistics, the goal for 2026 might be a bit lofty.

For instance, traditionally snowmobile OEMs nail down the number of engines needed for the next model year to give engine suppliers almost a year to produce the ordered engines. This year the timeline is tight. However, the domestic engines Arctic Cat builds may not be as much of a challenge.

Here’s what we believe is happening and will continue over the next year. Obviously Arctic Cat will be building Arctic Cat snowmobile still powered by Yamaha engines and Cat’s proprietary domestic engines. We think it’s safe to say that alongside its 2-stroke-powered models, Arctic Cat will continue to offer Thundercats powered by Yamaha’s 998 Genesis turbocharged triple. Also look for at least one model – but maybe more – powered by Yamaha’s 1049cc naturally aspirated 4-stroke triple. To be clear – Cat is not building sleds for Yamaha.

Strong Leadership

One thing that cannot be underestimated is the skill, talent and raw determination of Brad Darling – now CEO and President of both Arctic Cat and Argo. By the sheer power of will and intensely focused direction, Darling has done what many said was impossible and if Darling says there will be enough 2026 sleds to cover orders, we would be hard pressed to question his word.

There are others at the Thief River Falls production facility who are not only incredibly talented but are just as deeply dedicated to seeing Arctic Cat’s successful return. These players bleed green.

Rationalizing Products and Brands

In offroad, look for Argo to do what it has been doing for 50 years – continuing to be the world leader in amphibious Xtreme Terrain Vehicles (XTVs), which include Argo’s 6- and 8-wheel XTVs and the amazing Sasquatch amphibious vehicle. A growing line-up of Arctic Cat ATVs and side-x-side vehicles will be offered immediately.

A looming question revolves around the relationship with Bass Pro Shops and what that will look like moving forward. Bass Pro Shops carries Tracker offroad vehicles in many of its consumer stores across North America and Tracker ATVs and side-x-sides are manufactured by Arctic Cat.

The actual number of Tracker units sold by Bass Pro Shops is not public knowledge at this time. Suffice it to say Arctic Cat will be or may already be in deep discussions with Bass Pro Shops.

Furthermore, with an increasing number of Argo dealers also becoming Arctic Cat dealers and an increasing number of Arctic Cat dealers also becoming Argo dealers, we think it is unlikely there will continue to be Argo-branded ATVs and side-x-sides in the future as it would needlessly create brand confusion.

Cat Is Back

As you can imagine, things are moving fast at Arctic Cat these days and credit goes to the top-level leadership and acquisition team led by Brad Darling that has revived one of the powersports industry’s most iconic brands. We look forward to reporting on new products, a growing dealer network, Arctic Cat’s future racing plans, and more.

Stay tuned!

Mark Lester
Mark Lester
Mark Lester is Co-Publisher of SUPERTRAX Magazine and a regular Host on SNOWTRAX TV, which can be seen on Sportsman Channel in America, Sportsman Channel Canada, City TV, Wild TV and REV TV, and globally on our YouTube channel.
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